You have built
something real.
Your business has grown. Your skills have sharpened. But somewhere along the way, your brand stopped keeping up. It no longer reflects the quality of what you deliver or the clients you want to attract.
A studio built around one belief: great brands win.
I am Nathan, a brand designer based in Perth, Western Australia. I work with founders, business owners, and growing companies who have built something worth believing in and need a brand that makes that clear.
Nathan Hurst Creative is not an agency. There is no team behind the curtain, no account manager between you and the designer. When you work with me, you get me, from strategy to delivery.
I have worked across brand identity, photography, social media, and websites for clients in Perth and across Australia, in industries from hospitality to health, construction to creative services.
Every project starts with the same question: what does your brand need to communicate, and is it currently doing that?
The most powerful thing your brand has is a story told consistently.
Not just the logo. Not just the colour palette. It's the consistent, authentic expression of who you are across every single touchpoint. The tone of your captions. The quality of your photography. The way your website feels at 11pm when someone is quietly deciding whether to reach out.
All of it is either telling your story or contradicting it. Building trust or quietly eroding it.
I believe that work is sacred. Not in a way that makes it heavy, but in a way that keeps it honest. I approach every project as a steward of something that truly matters to someone. My job is not to impose a vision on your business. It is to find what is already true about it and help the world see it clearly.
That is the belief I bring to every brief.
I used to start designing too early.
Most designers do. You get a brief, you get excited, and you start making things. It feels productive. The client feels like they are getting somewhere.
But design that is not grounded in a clear understanding of the story underneath it is just aesthetics. And aesthetics alone do not build trust.
The shift that changed everything for me was learning to be comfortable in the discomfort of not knowing yet. To sit with a client's story long enough to actually understand it. To ask the questions most designers skip — the ones about what they actually believe, about who their best clients really are, about what they want people to feel.
That lesson is why I built the STORY Framework. Not a template. A discipline. So that every client goes through the same depth of understanding before we touch design.
It is the reason the work feels right when it is finished.
The S.T.O.R.Y
Brand Process.
Every brand I build follows a five-step process called STORY. It exists because good design without strategy is just decoration. Before a single concept is drawn, we do the thinking that makes the work mean something.
S Study
In the Brand Story Workshop, we uncover your values, audience, and positioning. Not a questionnaire — a focused conversation that gets to the truth of your brand. Everything that follows is built on this.
T Tailor
I develop 2–3 distinct moodboards, each representing a different visual direction. You review them before any design begins — so we are aligned on look, feel, and tone before a single logo is drawn.
O Original
This is where the identity is designed. Logo suite, colour palette, typography, and supporting elements — built from scratch, grounded in Study and Tailor, refined across two focused rounds with clear feedback loops.
R Realise
The brand comes to life in a Brand Bible — a 20 to 40 page document covering logo usage, colour system, typography, brand voice, and application guidelines. The reference your team uses to stay consistent, long after the project ends.
Y Yours
Handover day. You receive a complete Brand Toolkit — logo files, stationery, social media assets, a presentation template, and all source files. Plus a 30-day support window. This brand is yours to use with confidence.
What you can expect, every time.
Strategy before aesthetics
A beautiful brand that does not communicate anything is just decoration. Every creative decision starts with strategy.
One person, fully invested
You will never be handed off to a junior. I am involved in every stage, from the first call to the final file.
Honest over impressive
I will tell you what your brand actually needs, even if that is not the largest project scope. Long-term trust matters more than short-term revenue.
Built to last
Trends are not a strategy. The brands I build are designed to remain relevant and effective for years, not months.
Everything your brand needs, under one roof.
Brand & Design
Full brand identity, from logo and colour system to brand guidelines and a complete toolkit built for real-world use.
Photography
Brand, founder, product, and event photography that replaces stock images with something authentic to your business.
Social Media
Strategy, content, and consistent posting across the platforms your clients actually use, handled for you.
Websites
Brand-led websites designed to convert visitors into enquiries, built fast, responsive, and ready to perform.
If this sounds like
the right fit, reach out.
Book a free 30-minute discovery call. No pitch, no pressure, just an honest conversation about your brand and where it could go.