Cubed Tech

Cubed Tech is an electrical, communications, and AV solutions provider working with airports, businesses, conference venues, and educational facilities across Perth. The founder Curtis needed an identity from scratch, one that could work across a diverse client base while feeling modern and energetic.

During discovery, a naming insight surfaced: Curtis's name contains three C's, which translates mathematically to C cubed. Cubed was the brand. The identity needed to carry that cleverness without over-explaining it. Electric orange became the primary brand colour, communicating energy and confidence without losing professionalism. The system was built to scale from business cards to vehicle branding.