Rexy Clothing is How Ridiculous's own merch label, named after Rexy, the T-Rex mascot who has starred in plenty of their stunts and become known worldwide through their YouTube channel. Rexy Clothing wanted to refresh their web presence with imagery centred on him, and standard product photography wasn't going to cut it. The goal was to capture images that embodied Rexy's character while remaining versatile enough for digital platforms.
Working directly with the Rexy Clothing team, I built out a series of styled scenes with prepared props and setups. Every shot was considered for how it would land on screen, engaging without being forced, on-brand without being stiff. The result was a strong asset bank they could deploy immediately across their site.
