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The brief
How Ridiculous wanted to refresh their web presence with imagery centred on Rexy, their beloved mascot known worldwide through viral YouTube content. Standard product photography wasn't going to cut it. The goal was to capture images that embodied Rexy's character while remaining versatile enough for digital platforms.
Our approach
Working directly with the How Ridiculous team, we built out a series of styled scenes with prepared props and setups. Every shot was considered for how it would land on screen, engaging without being forced, on-brand without being stiff. The result was a strong asset bank they could deploy immediately across their site.
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