Rexy Clothing, How Ridiculous's merch label, had six new collections needing imagery ready for the moment their 2025 drop went live, on the website, across marketing, and everywhere in between. Rather than photograph collections separately over weeks, the brief called for a single, tightly run day capturing everything the launch needed: flat-lays, model shots, and group shots across the full range.
Six collections in one day only works with a plan going in. Each collection was scoped and sequenced before the shoot started, flat-lays first to lock in clean product detail, then model shots to bring the range to life, then group shots to show the collections working together as one cohesive drop.
Having shot with Rexy Clothing before made the difference. There was no ramp-up time explaining how a shoot runs or what the brand needs to look like, just a fast, well-paced day that moved through six collections without losing quality or momentum on any of them.
- Flat-lay photography for clean, consistent product detail across all six collections
- Model shots bringing each collection to life for web and marketing use
- Group shots showing the full drop together as one cohesive release
- A single day shoot, planned and sequenced to cover six collections without compromise
We've had the privilege of working with Nathan over the past two years at Rexy Clothing, and he's been incredible to work with. He's highly professional, adaptable, and consistently delivers great results. Both of our shoots were organised on short notice and took place in pretty hectic environments, but Nathan had the equipment, experience, and flexibility to roll with the punches and still produce shots we were extremely happy with. Couldn't recommend him enough.
Levi Chelliah, Marketing Manager, Rexy Clothing
