Chris Thompson runs Exceed Electrical Solutions, a residential and commercial electrical business in Perth. Before working with Nathan, the business ran entirely on word of mouth, with no way for people to actually find him. Chris came wanting to take the business online, and that meant building a brand worth putting a face to first: logo, colours, and signage, along with a website to launch it on and photography to back it up.
The mark itself became the starting point, a roofline shape that doubles as a stylised E for Exceed, paired with a navy and gold palette that reads as trustworthy without feeling cold or corporate, right for a business that works in people's homes as much as on commercial sites.
From there the identity carried through into a launch website, so Chris finally had a place for people to find him beyond word of mouth, a full icon set for the services on offer, and a shoot of Chris on the tools, so the site had real, on-the-job photography from day one instead of stock images standing in for the work.
- A full identity built around a roofline mark that doubles as a stylised E, paired with a navy and gold palette
- A complete icon set covering every service on offer, from home safety to fault finding
- A launch website that finally gave people a way to find Exceed beyond word of mouth
A true professional! Nathan did an excellent job of taking the time to learn who we are. Absolutely nailed the branding of my business, from the logo, the colours, to the overall design, perfectly encapsulated who we are in the branding.
Chris Thompson, Exceed Electrical Solutions
