Social Media
Your story is not told in one post. It is felt across a hundred of them.
Social media management for businesses that want to show up with intention, not just frequency.
Most business social media is inconsistent. Not just visually, but in voice, in tone, in what it is actually trying to say. One week it sounds like a brand. The next it sounds like a person who ran out of ideas. The week after, nothing at all.
People notice. Not consciously. But every time a business shows up inconsistently, a small amount of trust erodes. Every time it goes quiet, the familiarity that was building quietly resets.
The problem is rarely effort. It is the absence of a clear story to tell and a consistent way of telling it. Without those two things, social media becomes noise. With them, it becomes the most powerful trust-building tool a business has.
The Approach
Your story, told consistently over time.
I manage social media the way a creative director would. Starting with a clear understanding of your story, your voice, and the people you are trying to reach. Then building a content presence that reflects all of that, consistently, in a way that sounds like you and feels like one brand.
Every caption considered. Every graphic intentional. Every post part of the same ongoing story. Not content for the sake of content. A genuine, consistent presence that makes the right people feel like they know you.
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We start with your story. Then we build a content strategy around it so every post has a purpose and a direction.
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A full month of content planned in advance, so you always know what is going out and when.
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Every post designed to your brand and written in your voice. Consistent, on-brand, every time.
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We handle the posting and keep an eye on your comments and messages so nothing gets missed.
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A clear look at what is working, what is not, and what we are doing about it.
Outcome
A social presence that feels like one person, sounds like one brand, and tells your story consistently enough that the right people feel like they already know you. Felt before contact is ever made.
Recent work
I worked in house at Nations Church, leading our social media across all channels. I plan and run campaigns for Conference, Easter, Christmas and key events, guiding strategy, creative, publishing and reporting so the brand shows up consistently and is easy to recognise and remember.
See the work on Nations Church Instagram, Facebook and YouTube.