Social

Social media is where your brand shows up every day in real time. It is more than posting pretty pictures. It is how you build trust, spark conversation and create moments people remember long after they scroll past. The goal is simple. Be recognised faster, feel human and guide people to take the next step.

What you get

There’s a lot to the social media world that some may not be aware of, so I keep it simple and focus on what actually works: clear strategy, a monthly plan, on brand templates, short video edits, captions that sound like you, tidy scheduling and plain English reports. If you want ongoing support, I stay in your corner each month to plan, create and refine.

Strategy that sticks

Clear goals, audience insight and content pillars that match your brand and business plan.

Content Plan

A monthly calendar with themes, hooks and CTAs for short form, long form and stories.

Short form video

Reels edited for attention, with captions, hooks and cut downs for cross posting. Research shows both short and longer videos have a role in engagement, so we plan for the mix that fits your audience.

Paid social basics

Account setup, audiences, pixels and simple campaigns to amplify proven content.

Creative kit

On brand templates for posts, reels, carousels and stories so everything looks and feels consistent.

Community and publishing

Posting, comment guidelines and light community management so people feel seen.

Why
social media matters

Social media is where your brand earns attention in real time. Whatever your business, social turns awareness into enquiries and helps your brand stay unforgettable and here are three reasons why.

1) Be recognised in buying moments

Using distinctive brand assets like colour, typography and motifs grows mental availability, which is the chance buyers will notice and recall you when it matters. Most brands underuse these assets, so getting this right is a competitive edge.

2) Consistency builds trust and loyalty

When your message and visuals are consistent across channels, people find you easier to process and trust you more, which supports loyalty over time.

3) Real people move others to act

User generated content and social proof increase trust and purchase intention when they are perceived as authentic and credible. I design for that.

How we work together

Discover

I start with a quick clarity call and a light audit of your channels. We set goals, audience and success markers. You leave with a simple brief, scope and timeline.

Define

We lock the strategy, content pillars and brand voice for socials. You get a one page plan and a calendar outline that fits your wider brand and campaigns.

Design

I build your creative kit. Templates, motion styles, graphic system, thumbnail and cover styles, lower thirds and caption standards. You see drafts on a steady cadence and we refine with tight feedback rounds.

Develop

I produce and prepare. Scripts, shot lists, edit flows, post copy, hashtags, descriptions and upload checklists. Accounts are wired with tracking and basic automations.

Deliver

We launch and keep momentum. I schedule posts, monitor early signals and report what to tweak. You get a tidy asset library and a short handover so your team can keep it rolling.

Ongoing support?

Social media is not set and forget. I partner with you month to month to plan content, respond to what is working, and keep your look and voice consistent. You get a simple calendar, fresh assets and clear reports so we keep improving, and your brand keeps showing up with clarity and becomes unforgettable.

The benefits you can expect

  • Faster recognition because your look and language stay consistent

  • More trust through real content and clear replies

  • Better engagement and reach from video and audio that fit how people consume

  • A calendar and templates your team can publish from tomorrow

  • Clearer paths from post to enquiry

Recent work

I work in house at Nations Church, leading our social media across all channels. I plan and run campaigns for Conference, Easter, Christmas and key events, guiding strategy, creative, publishing and reporting so the brand shows up consistently and is easy to recognise and remember.

See the work on Nations Church Instagram, Facebook and YouTube.