Design
Good design is how your story becomes easy to recognise. If you are tired of guesswork, mismatched visuals and content that does not stick, I will shape a brand and website that is intentional, human and unforgettable, unmistakably yours.
What you get
Instead of listing services, I focus on outcomes and what you get at the end. If you do not see exactly what you are after, drop me a line and I will shape a solution that fits.
Brand Identity
A flexible system of logo, colour, type and tone that stays consistent everywhere.
Brand Guidelines
Clear rules and ready to use assets so your team can publish with confidence.
Web Design & Development
End to end web design and development that gives you a fast, accessible site.
Content Systems
Email Campaigns, Social templates and content directions so you show up on brand each week.
Collateral & Print
Business cards, brochures, signage, packaging, menus and merchandise that feel on brand.
Art Direction
Brand, product and event imagery that tells your story at a glance.
Why good design actually matters
I am not here to take a fee and make something “nice”. Good design moves the needle for three clear reasons.
1) It makes your brand unforgettable
Distinctive brand assets, think your colours, shapes, type, symbols and patterns. They all train customers to recognise and recall you in buying moments. That is mental availability, and it lifts brand salience and response.
2) It keeps you consistent across every touchpoint
When your website, socials, photography and print speak with one voice, customers find you easier to process and trust you more, which strengthens commitment and loyalty over time. Inconsistent design will do the opposite, cause confusion and break trust.
3) It elevates perceived quality and willingness to buy
People judge well designed experiences as easier to use and higher quality, which can increase purchase intent and even what customers are willing to pay.
How we work together
Discover
I partner with you to get clear on goals, audience and success markers. Together we shape a simple brief, scope, timeline and next steps.
Define
I lead the strategy and creative direction with your input at every step. We lock message, positioning and look and feel so every choice has purpose across all channels.
Design
I turn the plan into real concepts and prototypes. You see usable drafts and we refine with focused feedback so there is no guesswork.
Develop
I build the work and finalise it for release. Finished artwork, templates, motion, edited imagery, and for web a clean, tested build with accessibility and performance checked.
Deliver
I launch and hand over everything. Asset library, guidelines, export packs, training and a tidy toolkit your team can use tomorrow.
Ongoing support?
If you want ongoing support, I stay in your corner so your brand keeps showing up with clarity and becomes unforgettable.
The benefits you can expect
A brand people recognise and remember
A faster, simpler website that helps people take action
Assets and templates your team can use tomorrow
Clearer enquiries from the right customers
Consistency across every touchpoint, online and offline
Recent work
Joshua Hew Photography
Brand Refresh & Website
Mobile Physiotherapy
Brand Design, Photography & Website
Take a look through my work to see strategy and design doing their job. Each project shows the problem we set out to solve, the approach we took and the result. It is practical proof that a clear story and thoughtful design help brands become unforgettable.