Joshua Hew Photography
Branding & Website Design
Client Overview
Joshua Hew is a wedding photographer known for his personable approach and ability to capture timeless, elegant moments. He wanted to refresh his brand identity while retaining the existing icon that clients already associated with him.
The Challenge
The original brand no longer reflected the level of sophistication and luxury Joshua wanted to communicate. He needed a visual and verbal identity that would speak to an audience seeking premium, editorial wedding photography, while still capturing his warm and approachable personality.
The Solution
I crafted a bold, luxurious brand refresh that kept the existing icon intact but elevated every other aspect of the identity. The new palette of gold, warm black and ivory white was chosen to reflect opulence, romance, and tradition. I also restructured and rewrote the website language to be conversational and fun, aligning with Joshua’s character while maintaining a premium feel.
Design Highlights
Refined use of gold, warm black, and ivory white for a timeless luxury aesthetic
Strong, confident typography to establish presence and trust
Conversational brand language reflective of Joshua’s personality
A redesigned website that carries the brand seamlessly across digital touchpoints
Results
The rebrand has positioned Joshua Hew Photography as a premium choice for clients seeking romantic and editorial imagery. The refreshed identity resonates deeply with his audience, balancing luxury and warmth, and establishing Joshua as both approachable and highly professional.
